Direct Mail. From your front door to theirs.

Direct mail should be a love letter to your target customer. It is a chance to explain in detail how a relationship with you will benefit their lives. And, most importantly, THE COPY SHOULD BE ABOUT THEM!

Imagine a love letter that started: ‘Dear Sir or Madam, I am 6ft tall with brown hair, and drive an expensive sports car. I am not interested in your need or wants’.

Not the most convincing. But it’s amazing how much direct mail reads like this.

Now imagine opening a letter that began: ‘Dear Helen – As the owner of a Gyouto Japenese chef’s knife, you know how hard it can be to keep the blade razor-sharp. Our local store has been sharpening Gyouto blades for over twenty years and would love to offer you a free quote’.

Now that’s more like it!

Direct Mail Will...

  • Target a niche audience.

  • Provide detailed information.

  • Enable you to track the response rate.

CLICK HERE FOR AN EXAMPLE

Writing can be a long, challenging process if you’re not used to it.

A writer will save you hours (if not days and weeks if there’s a lot of writing to do). 

That’s time and headspace that you can devote to ALL of the other tasks on your to-do list. 

For a relatively small outlay, you can let somebody take your copy and run with it, leaving you free to concentrate on the big picture