GOURMET COPY

SPECIALIST FOOD & DRINK COPYWRITING SERVICES

Have you said THIS recently?

"We tried a writer once, total waste of our time and money!"

"Nobody's more qualified than us to talk about our business..."

"The last thing I have time to do right now is sit down and write content!"

"We do all of our copy in house, but it's just not converting!"

Don't Worry.

I’m here to get you delicious copy that attracts the right customers, boosts sales and creates mouth-watering brands.

Hi, I'm Robin,

And I have spent my whole life working in and around the food industry. Over the past two decades I have learned what sells (and what doesn’t!) in this incredibly competitive sector.

I can help you to find your voice, develop your message and stand out in an increasingly crowded marketplace.

Together we will introduce a brand that not only looks and feels like you, but sounds like you too.

But Why Me?

Because I'll make it all about YOU!

You'll get research. Lots of research.

I won’t just skim a few rival sites and reword them.

I’ll take a deep dive into your business and surface with an angle that will make your target audience go ‘hmmm…tell me more’.

You'll get a fixed fee.

Some writers charge by the hour (and, strangely, they always take longer).

Some charge by the word (and then use too many).

I offer punctual, concise copy at a fixed price.

YOUR brand. YOUR copy.

Imagine you ask two builders to quote on an extension. One blurts out “Five thousand !”

The other asks, “Where is it going?”, “How big will it be?”, “How many windows?”

Which would you choose? Exactly.

I don’t do cookie-cutter copy. Every project is unique.

You're the boss

The copywriting process is collaborative. But the buck stops with you.

If you don’t like it, I’ll rewrite it. I take feedback professionally and respond promptly. It’s why my clients stick around.

But don't Just take my word for it,

This Is What other people are saying...

“Robin took the time to fully understand our needs, learn all about our company and customer base, and then translate that research into compelling and effective copy. I would absolutely recommend Robin to anyone that is looking to sharpen up their brand messaging. A talented and creative individual!”

“Robin allowed me to let go of the reins completely, allowing me to focus on the day to day running of the business. He was prompt, responsive and, to put it simply, he GETS it! Robin’s copy said exactly what I wanted to say and we would definitely use him again.”

“Robin worked alongside our events team to distil our offer into digestible, eye-catching copy. He completely revamped our marketing material, getting right to the heart of our brand in a few well-chosen lines. He really helped us to see ourselves through the eyes of a customer. Highly recommended!”

A few ways that my copy has helped people...

12 confirmed and 5 provisional wedding bookings taken over a single Wedding Fayre weekend after I revamped the previous year's marketing campaign.

Achieved an 82.3% open rate and a 72% click-through rate with a ‘Christmas Day Lunch’ direct marketing email resulting in a fully-booked lunch service.

Led to a 32% uptick in function enquiries after designing and writing an events leaflet that was displayed within five different restaurant sites.